Did you know LinkedIn is the place for video content right now?
Yup, LinkedIn—once known as the place for resumes and networking—has become a hot platform for small business owners, entrepreneurs, experts, and similar influencers to share their expertise through videos. It’s not just for job seekers anymore.
So why is this shift important?
Video content makes it easier for creators to share insights, tips, and industry knowledge in a way that’s much more interactive and memorable.
With LinkedIn’s professional tone, it's an ideal platform for business owners to reach new audiences they might not find elsewhere, while also benefiting from content recycling to maximize their impact. It’s a place where people are eager to learn and grow, making those connections even more meaningful.
Fast Company shared a key insight: "Short-form video is actually the fastest-growing type of content on LinkedIn, according to parent company Microsoft’s Q4 2024 earnings call in July, with video uploads up 34% year-on-year."
That’s huge!
With more users embracing short-form videos, LinkedIn is proving it's not just about long, drawn-out posts. Quick, snappy videos are now driving engagement, showing that users want fast, digestible insights from industry experts.
This shift signals a massive opportunity for small business owners and entrepreneurs to captivate audiences with quick-hitting, valuable content that fits into busy professional lives.
If you’re a creator, marketer, or even a business owner, you’ll want to keep LinkedIn on your radar for video content. It’s time to tap into that professional audience!
Want the full scoop? Check out the full story here. You won’t want to miss it! 🚀
Create LinkedIn Reels in Seconds Using Alkai
Music by ansari8282
Looking to make a splash on LinkedIn? That’s where Alkai comes in!
With Alkai, you can easily create engaging reels that showcase your expertise and connect with your audience in a fun, professional way.
While direct sharing is coming soon, you can currently create eye-catching video content with Alkai that’s perfect for LinkedIn. Share tips, insights, or behind-the-scenes looks at your business and watch your presence grow! ✈️
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