top of page
Allan Monteclaro

How to Post Video on Facebook: A Comprehensive Guide for Small Businesses and Social Media Managers

How to Post Video on Facebook: A Comprehensive Guide for Small Businesses and Social Media Managers (People Illustration by Storyset)

Posting videos on Facebook is one of the easiest ways to connect with your audience. Whether you're running a small business or managing a social media account, video content grabs attention and keeps people engaged. 🎥 


Let’s walk through everything you need to know to get your videos on Facebook—preparation, posting, and making sure they reach as many people as possible!


Preparing Your Video for Facebook


Before hitting that "post" button, there are a few things to check to ensure your short form video looks its best on Facebook. 📝 Here’s what you need to do:


  1. File Format: Facebook prefers MP4 and MOV formats. If your video isn’t in one of these, no worries—you can convert it easily using online tools.

  2. Resolution: Higher quality videos perform better. Aim for at least 720p for a clear and professional look.

  3. Video Length: While Facebook supports longer videos, the sweet spot is 1-2 minutes for maximum engagement. Keep it short and sweet! ⏳

  4. Captions: Not everyone watches with the sound on, so adding captions can make sure no one misses your message. Plus, it makes your content more accessible! 🎧


How to Post Video on Facebook



Now that your video is ready, it’s time to post! Here's how to do it step by step:


  1. Log in to Facebook: Make sure you’re on the correct page if you manage multiple accounts.

  2. Go to Your Timeline or Page: Head over to where you want the video to be posted—your timeline, your business page, or even a group.

  3. Click “Photo/Video”: On your timeline, you’ll see an option to post photos or videos. Click on it! 📸

  4. Upload Your Video: Select your video file and wait for it to upload. If it’s a large file, this might take a few minutes.

  5. Write a Captivating Caption: Describe your video in a few words. Make it engaging and direct! You can ask a question, make a bold statement, or invite your audience to take action.

  6. Tag and Hashtag: Don’t forget to tag relevant people or businesses and add a couple of hashtags to increase visibility. #SmallBusiness #SocialMedia

  7. Hit “Post”: Once everything looks good, press that “Post” button! 🎉 Your video is now live!


Optimizing Your Video Posts for Maximum Reach


Getting your video live is just the start! 


To ensure it reaches as many people as possible, timing is everything. Try posting when your audience is most active. For many small businesses, weekday afternoons tend to work best. ⏰


Engagement is key in the first few hours after posting. Responding to comments and interacting with your viewers can boost visibility, helping your post reach more people.


If you want to extend your reach further, consider boosting your post. With a small budget, you can target a larger audience and get more eyes on your video. 💸


Lastly, don’t forget to check your video’s performance through Facebook Insights. This tool shows you how well your post is doing, and you can use that info to improve future videos. 📊


Want to know more about video marketing for other platforms? Check out our guide about TikTok videos.


How Alkai Can Help Create Engaging Facebook Video


Alkai makes it easy for small businesses and social media managers to create attention-grabbing Facebook videos and maximize their impact. Here’s how Alkai can help.


Crafting Creative Facebook Videos


alkai facebook videos post ideas

Need some fresh video ideas? Alkai has your back! It can suggest creative concepts that match your brand and speak to your audience. Whether you want to showcase a product, share a customer testimonial, or give a sneak peek behind the scenes, Alkai helps turn your vision into engaging content that captures attention.


Writing Captivating Captions and Finding the Best Hashtags


alkai caption hashtag

A video is just part of the equation—the caption is where the magic happens! Alkai can craft catchy captions that draw people in and make them want to engage. Whether the goal is bold, funny, or heartfelt, Alkai ensures your message shines bright!


Plus, Alkai finds the perfect hashtags to boost your reach. By suggesting trending and relevant hashtags, it helps your posts get noticed and gain visibility. #SocialMediaMagic #EngageYourAudience


Scheduling Posts with Alkai’s Planning Feature


alkai post scheduling

Want to take the stress out of posting? Alkai's scheduling feature is here to help! Once the video, caption, and hashtags are ready, it can assist in planning and scheduling posts to go live at the perfect time. 📅 It’s like having a personal assistant for social media, allowing you to focus on what you do best while Alkai handles the timing!


Conclusion


Posting videos on Facebook is an excellent way to engage your audience, promote your products, or simply share your story. With just a few simple steps, you can get your video out there and optimize it for maximum impact. 🎬 Remember, the key is consistency and engaging with your audience.


So, are you ready to post your next video? Let’s get started! 😊




try alkai for free


6 views0 comments

Comentarios


bottom of page