Marketing on Threads in 2025: A Complete Guide

Since its debut, Threads has become a go-to platform for social conversations, offering an alternative to traditional text-based social media. With its close integration into Instagram, it has rapidly gained popularity among businesses and content creators looking for fresh ways to connect with their audience.

If you want to use Threads for marketing, it’s important to understand the best practices and key features that make this platform unique. This guide will walk you through how to establish a strong presence and increase engagement on Threads.

Best Practices for Marketing on Threads

1. Keep It Real and Transparent

People on Threads appreciate authenticity. Unlike other social platforms that favor overly polished content, Threads thrives on natural conversations and honest interactions. Instead of focusing solely on promotional content, use the platform to share behind-the-scenes moments, personal experiences, and real-time discussions. This approach builds trust and fosters a stronger connection with your audience.

Example: A neighborhood coffee shop can post about the process of roasting its beans, highlight customer stories, or share a quick snapshot of the morning rush to create a more personal touch.

2. Post Regularly to Stay Relevant

Being active on Threads helps maintain visibility and relevance. While you don’t need to post every hour, having a consistent posting schedule ensures your audience stays engaged. A mix of daily updates, weekly discussions, and timely content will help keep your brand top of mind.

Example: A boutique clothing store could schedule posts featuring new arrivals every Monday, styling tips every Wednesday, and customer spotlights on Fridays to keep followers engaged.

3. Know Your Audience

A great marketing strategy starts with understanding who you’re talking to. Because Threads is linked to Instagram, analyzing your Instagram followers can provide useful insights into what content they prefer. Take time to study engagement patterns, audience interests, and common questions to tailor your Threads posts accordingly.

Example: A personal trainer can monitor Instagram comments and DMs to see if followers want more workout tips, meal plans, or motivational content, then adjust their Threads posts to match those preferences.

4. Engage and Interact with Your Audience

Success on Threads isn’t just about what you post—it’s about how you interact. Responding to comments, joining conversations, and participating in trending discussions can significantly boost your brand’s presence. Instead of just posting and leaving, take the time to connect with your audience.

Example: A pet grooming service could ask followers to share photos of their freshly groomed pets and respond with personalized messages or reposts to foster community engagement.

5. Develop a Unique Brand Voice

Threads is about conversation, making it the perfect place to showcase your brand’s personality. Whether your tone is professional, casual, witty, or inspirational, keeping it consistent will make your content more recognizable. A strong and consistent brand voice helps you stand out from the competition.

Example: A handmade soap business could adopt a friendly and humorous tone, using Threads to share fun facts about skincare, post lighthearted behind-the-scenes content, and interact playfully with customers.

6. Stay on Top of Trends

Trends on social media shift quickly, and Threads is no different. Brands that stay aware of trending topics, viral discussions, and industry-related conversations can create more relevant and engaging content. By participating in popular conversations, you make your brand more visible to a wider audience.

Example: A small bookstore could take part in trending book challenges or post about newly released novels that are generating buzz to attract book lovers to their profile.

What to Post on Threads

If you’re planning your content strategy for Threads, remember that it thrives on engaging, text-driven posts. Unlike Instagram, which focuses heavily on images, Threads is about conversation. Some of the most effective types of content include:

Expert Insights: Share industry knowledge, opinions, and professional advice.
Live Updates: Offer real-time reactions to events, product launches, or company milestones.
Interactive Content: Encourage engagement with polls, Q&A sessions, or open-ended questions.
Behind-the-Scenes Moments: Give followers a glimpse into your daily operations or creative process.
Discussion Starters: Jump into trending topics or create your own conversations to spark engagement.

Threads: What You Should Know

Launched in July 2023, Threads quickly positioned itself as a strong alternative to other text-based platforms. Developed by Meta, it surpassed 100 million users in just its first week. Unlike its competitors, Threads is integrated into Instagram, making it easy for users to transfer their followers and start engaging immediately.

How Threads Works

Threads is designed as a conversation-first platform where users share text-based updates, reply to others, and participate in ongoing discussions. Unlike Instagram’s emphasis on visuals, Threads prioritizes written interactions, allowing for more in-depth engagement. Users can control their feeds, follow accounts of interest, and interact through likes, comments, and reposts.

Threads vs. Twitter: How Do They Compare?

While Threads and Twitter serve similar functions, there are key differences:

Character Limits: Threads allows longer posts compared to Twitter’s usual 280-character cap.
Integration: Threads is connected to Instagram, making it easier for users to engage across platforms.
Advertising & Monetization: Threads does not yet have dedicated ads, whereas Twitter (now X) offers multiple advertising options.
Content Moderation: Threads follows Meta’s moderation policies, which differ from Twitter’s approach to content control.

How the Threads Algorithm Works

Threads’ algorithm prioritizes engagement and relevance. Some key factors that affect visibility include:

Activity Levels: Posts with more interactions (likes, comments, and shares) receive greater exposure.
User Interests: The algorithm favors content that aligns with a user’s past activity and preferences.
Timeliness: Newer posts and trending discussions are given priority in users’ feeds.
Relationship Strength: Users are more likely to see posts from accounts they frequently interact with.

Conclusion

Threads offers an exciting opportunity for brands to engage with their audience through meaningful conversations. By embracing authenticity, maintaining consistency, and staying involved in discussions, businesses can build strong communities and improve brand awareness.

Whether you’re just starting or refining your Threads marketing strategy, following these best practices will help you make the most of the platform and drive real results for your brand.