Pinterest is continually evolving, and video content has become increasingly popular on the platform. Here are the key trends shaping Pinterest video content going into 2025.
1. Seasonal Vibes 🍂🎃
As the seasons change, so do the ideas people are looking for!
Think Christmas decor, cozy fall fashion, and Thanksgiving recipes. Videos that highlight these seasonal trends can really grab attention as users search for ways to celebrate special moments.
Did you know you can showcase your brand during key holidays? Read our guide to video marketing.
2. DIY and Crafting 🛠️🌿
DIY and crafts are huge on Pinterest! People love watching easy-to-follow, step-by-step tutorials on home decor or creative projects. Plus, eco-friendly and upcycling videos are getting even more popular as sustainability takes center stage.
3. Food & Drink 🍴🍹
Food videos are always a win! Quick recipe tutorials, festive cooking ideas, and unique ways to prepare meals are all trending. Clear, engaging visuals are key to keeping your audience hooked!
If you sell food and drink, you can definitely create product videos on a budget. Check out our full guide.
4. Fashion & Beauty 💄👗
Pinterest’s fashion and beauty scene is growing, especially with younger audiences like Gen Z. Videos with styling tips, makeup tutorials, and seasonal fashion hauls are super popular. Eye-catching content that fits users' aesthetics is the secret sauce here.
5. Parenting Hacks & Fun Activities 🧸🎨
Parenting tips are in high demand! Videos offering helpful hacks, educational activities, or family meal ideas are getting lots of love. Bright, fun visuals make these videos even more engaging for busy parents.
Enhance Your Pinterest Strategy with Alkai's Various Content Formats
Alkai offers a range of content formats that are perfect for Pinterest's visual and engaging style! From short video tutorials to eye-catching graphics and step-by-step DIY guides, Alkai’s tools make it easy to create captivating pins. Whether it’s seasonal vibes, DIY ideas, recipe demos, or fashion tips, Alkai helps you craft content that aligns with the latest Pinterest trends.
And here’s some exciting news: soon, you’ll be able to connect your Pinterest account directly with Alkai! This new feature will allow for seamless scheduling and posting, so you can streamline your Pinterest strategy even further. Get ready to create, schedule, and share—all in one place.
Making the Most of Pinterest Video Content
Want to nail Pinterest video content? Focus on the seasons, dive into popular categories like DIY, food, fashion, and parenting, and use Pinterest Trends to keep your content fresh and on point. Make sure your visuals are engaging and your message is clear, and you’ll stand out in the crowded feed! 🌟
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